Kontravers · design therapy since 2018
Branding, UX/UI, web design and development for companies that want their digital presence to work as hard as the product behind it.
Problems removed for
As a product grows, the brand has to work across more screens, channels and partners. Without a system, every new surface becomes a one-off.
Outcome
Your branding stays consistent as your product grows.
As products evolve, websites often fall behind. The structure gets harder to navigate and the story no longer matches what you actually sell.
Outcome
Visitors understand the product and take the next step.
As features grow, interfaces can become harder to navigate. Important actions hide, and people need more explanation than they should.
Outcome
Successful use of your product without much explanation.
As teams grow, information tends to spread across more apps, spreadsheets and heads. The work gets repeated instead of compounded.
Outcome
Delegate repetitive work and research, receive actionable reports, get hours back.
Who we helped
‘Cause we help their customers find, acquire, use and like their products.
The existing site presented every product, chain, and caveat at once. Visitors who already knew the category could navigate it; everyone else could not. We separated the offer into clear verticals and rewrote the pages so the technical detail stays, without requiring a specialist to parse it.
Offer, site, copy
The platform had to serve two audiences: investors looking for opportunities, and applicants looking for open calls. The previous site treated them as one user, and bounce sat close to 100%. The redesign gives each audience its own path. Bounce is now around 41%, and application requirements sit on the page instead of in follow-up email.
Read moreUX, redesign
The work was production infrastructure. Colourway exports per SKU and turntable videos were still done by hand. We automated both, and connected the asset library to the live catalog so each SKU carries its renders, source files, and related links. The team recovered hundreds of hours a year.
Production pipeline, 3D, catalog
The product range was strong; the offer, website, and onboarding were not. We restructured what they sell, rebuilt the site, and made product choice and measuring a step customers can complete on their own. They are now Toronto’s leading Hunter Douglas seller and installer.
Offer, site, onboarding
“I’ve never seen a team understand our category, needs & goals as quickly as Kontravers. Working with them is genuinely enjoyable.”
What we can do for you
Whether you need clarity on what’s not working, a stronger brand or website, or an AI team that actually ships — start here.
The website build
We design a website around what your audience needs to understand, trust, and do — then, if you want, we build the whole thing too.
Read more
Talk to us about your challenge.
We’ll figure the rest out together.
© 2026 KontraversETA ∞
